California Department of Forestry and Fire Protection
CONTACT: Daniel Berlant, Information Officer, (916) 651-FIRE (3473)
RELEASE DATE: October 24, 2011
CAL FIRE Cares Enough to Wear Pink
Firefighters show support for cancer research
Sacramento - Firefighting has long been a profession known for providing help to those in need. That's why it wasn't difficult for CAL FIRE's firefighters,
dispatchers and employees to decide to show their support for the battle against breast cancer by wearing modified CAL FIRE T-shirts with pink logos on them.
October 24 - 28, 2011, CAL FIRE will join over 900 fire and police departments across the nation by participating in the 2011 national "Cares Enough to Wear Pink"
campaign. The campaign raises awareness and money for cancer research and is part of October's National Breast Cancer Awareness Month, when wearing pink signifies support for breast
"Cancer affects millions of people worldwide including firefighters," said Chief Ken Pimlott, CAL FIRE director. There is a proven correlation between cancer and our
profession, that's why I'm proud the men and women of CAL FIRE are joining me in sending a strong message that we "Care Enough to Wear Pink."
100 percent of the proceeds from the T-shirt sales generated by CAL FIRE's employee's voluntary participation are being donated to cancer related non-profit organizations.
CAL FIRE is one of the largest fire departments in the nation and the over 7,000 men and women of our department have an opportunity to make a significant contribution
to this worthwhile effort by voluntarily joining in on the "caring enough to wear pink" campaign. CAL FIRE is proud to help raise funds to find a cure and send a strong message of hope
to those suffering from this disease.